Why there is a High Demand for Full Colour Business Cards over Single Colour Business Cards?
People choose full-colours business cards or single colour cards for their business cards so it can set them apart from others in identity. Business card is used to convey the sublime message to customers so they can select you in present and future. There is no doubt that first inspiration comes from seeing the card that a customer receives from a company’s employee. Is it only the name, personal and professional information that attract people towards a service or a product? No, the design and material and colour of the card have the same kind of importance. Other people have a distinctive preference for using full-colour business card over the single colour business because it is the colour psychology that dominates their thinking and personality. They want to follow this psychology in choosing the colour of business cards.
Customer and Revenue Factor
Single colour cards are used as a brand colour which shows a distinctive identity of a brand which does not match with other. Full colours in other way do not provide a distinctive image. However, today businesses are emphasising more on full-colour business card because it provides a unified image. Full-colour business card mostly includes the products or services images that increase the chances of pulling more customers in a competitive market. Customers always make an analysis about the company and its products. The full-colour card shows that the company has already spent a good amount of money on designing a card by using a full colour which shows that their services would also be worthy to consider. Whether it is traveling agency, beauty consultants, or a vehicle agency, full-colour business cards are given more importance than single colour business cards. Full-colour business card generates more revenue than single colours business cards as it conveys a more psychological meaning and interaction to attract a lot of customers.
Cost of Cards Factor
Single colour business cards are valuable as they are more economical than full-colour business card. The affordability of cards specifically helps those small enterprises who do not generate extra revenue for extra spending. Owners of small business prefer using a single colour business card as it is cheaper and it helps in creating a place in the market with other subordinates. On the other hand, big companies see the material used in full-colour cards through spending good money as they have enough funds.
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